| Pure - An expression of integrity, a reflection of inner truth. Platinum's purity endows it with a brilliant white lustre. |
Rare - There is very little platinum on this earth and it is found in very few places around the world. This exquisite metal is 30 times rarer than gold. |
Eternal - It's density and weight make it more durable than other metals. Like all precious metals, platinum scratches. However, a scratch in platinum is merely a displacement of the metal and none of its volume is lost, it remains what it was forever. |
Versatile - It has strength and pliability, just one gram of platinum can be drawn to produce a fine wire over one mile long. It also has many uses including catalytic converters and pacemakers. |